FarmMoja builds integrated, seedling-to-export value chains for global markets, connecting 3,000+ smallholder farmers to buyers in Europe, the Middle East, and beyond.
FarmMoja was founded in 2017 in Kericho, Kenya, with a single conviction: African smallholder farmers deserve access to global markets, not just local prices.
We build complete, end-to-end agricultural value chains: from certified Hass nursery seedlings, through a 3,000+ smallholder farmer programme, a 300+ acre commercial orchard, aggregation, processing, and direct export to buyers in Europe and the Middle East.
We are African-founded, African-led, and certified to the highest international standards. Every farmer in our network is known, traceable, and supported.
GlobalGAP
GRASP
We do not broker. We build. FarmMoja controls every stage of the value chain, from the certified nursery to the export container.

Avocado is our anchor crop, Kenya's fastest-growing agri-export with 17% annual revenue growth over the last decade. We are expanding into additional premium crops as we scale.
Our flagship export crop. GlobalGAP certified supply chain from nursery to container. Shipped to Europe, the Middle East and Asia. Every kilogram fully traceable.
Single-origin Kenyan specialty coffee. One of the world's most sought-after agricultural origins and a natural next step for our export platform.
High-value soft fruit for premium European and Middle East retail markets.
High-demand nut crop with strong fundamentals across Asian and European markets.
Every stage of our value chain is designed to deliver direct, measurable benefit to the smallholder farmers at its heart, while building a commercially robust export business.
When FarmMoja connects a smallholder farmer to the global export market, the impact goes far beyond a single transaction. Our integrated model, from certified seedling to container, ensures that the value created reaches the people who grow it.
Roughly 70% of our container revenue flows directly to farmer payments. That is what a genuinely fair value chain looks like.
We supply export-grade Hass avocados directly to buyers across Europe and the Middle East — fully certified, fully traceable, by sea or air from Kenya.
GlobalGAP, GRASP and Rainforest Alliance certified. Every kilogram traceable back to the farm.
Sea freight (reefer containers ex-Mombasa) and air freight for time-sensitive orders. We serve buyers across Europe and the Middle East with full flexibility on shipment mode.
Active in Europe and the Middle East. Expanding into Asian markets from 2027 with new certifications in progress.
Get in touch to discuss supply volumes, timing and certification requirements.
Let's TalkIn 2025, FarmMoja completed its first two export containers. Here is how 120+ farmers across western Kenya made it happen.
Read MoreThe Wellspring and Greencroft Economics endline evaluation examined what FarmMoja's model actually delivers to smallholder farmers. The results were clear.
Read MoreThrough the CASA Kenya programme, TechnoServe conducted an independent assessment of our value chain and delivered a tailored technical assistance package.
Read MoreOur founders combine decade-long on-the-ground farming experience with world-class financial and strategic expertise.
Over a decade of farming experience in Kenya's Rift Valley. Based in Narok, managing day-to-day operations across all four business units. Anzisha Prize finalist.
Background in private equity (South Africa) and management consulting (McKinsey, Dalberg). Leads finance, commercial strategy, and international partnerships.
Whether you are a buyer, a programme partner, or simply want to learn more, we would love to hear from you.